Portal eMASCO

Sales and Marketing Managers plan, organise, direct, control and coordinate activities concerning the sales and marketing of an enterprise or organisation, or of enterprises that provide sales and marketing services to other enterprises and organisations.

Alternative Names

Tasks

planning, administering and reviewing customer services and after-sales services and maintaining good customer relations

determining price lists, discounts and delivery terms, credit arrangements, product mix, geographical sales areas, sales promotion budgets, sales methods, customer service standards, special incentives and special campaigns

directing merchandising methods and distribution policy by coordinating the work of salespersons or managing the appointment of agents and distributors

managing, planning, scheduling and monitoring the tasks of other workers.

representing the department in its dealings with other divisions of the organisation or with external agencies

performing related tasks

overseeing the selection, training and performance of staff

controlling expenditure and ensuring the efficient use of resources

monitoring customer service, invoicing, payments and administration costs

planning and directing daily operations

planning and organising special sales and marketing programmes based on sales records and market assessments

planning, directing and coordinating the sales and marketing activities of the enterprise or organisation

Skills