Portal eMASCO

Product Manager responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.

Alternative Names

Tasks

representing the department in its dealings with other divisions of the organisation or with external agencies

performing related tasks

overseeing the selection, training and performance of staff

planning and directing daily operations

managing, planning, scheduling and monitoring the tasks of other workers

monitoring customer service, invoicing, payments and administration costs

controlling expenditure and ensuring the efficient use of resources

directing merchandising methods and distribution policy by coordinating the work of salespersons or managing the appointment of agents and distributors

Planning administering and reviewing customer services and after-sales services and maintaining good customer relations

determining price lists, discounts and delivery terms, credit arrangements, product mix, geographical sales areas, sales promotion budgets, sales methods, customer service standards, special incentives and special campaigns

Identifying potential products, conducting market research and creating product requirements

Planning, directing and coordinating the business services activities of the enterprise or organisation

planning and organising special sales and marketing programmes based on sales records and market assessments