Portal eMASCO

Marketing Manager plan, direct and coordinate the business services activities of the company or organization concerned. Responsible for plan, organise, direct, control and coordinate marketing and sales activities of an enterprise or organisation.

Alternative Names

Sales and Marketing Manager

Sales Promotion Manager

Digital Marketing Manager

Digital Marketing Assistant Manager

Marketing Assistant Manager

Market Research Manager

Tasks

determining price lists, discounts and delivery terms, credit arrangements, product mix, geographical sales areas, sales promotion budgets, sales methods, customer service standards, special incentives and special campaigns

directing merchandising methods and distribution policy by coordinating the work of salespersons or managing the appointment of agents and distributors

Planning, directing and coordinating the business services activities of the enterprise or organisation

planning and organising special sales and marketing programmes based on sales records and market assessments

controlling expenditure and ensuring the efficient use of resources

monitoring customer service, invoicing, payments and administration costs

planning and directing daily operations

Planning administering and reviewing customer services and after-sales services and maintaining good customer relations

performing related tasks

overseeing the selection, training and performance of staff

managing, planning, scheduling and monitoring the tasks of other workers

representing the department in its dealings with other divisions of the organisation or with external agencies