Portal eMASCO

Brand Manager plan, direct and coordinate the business services activities of the company or organization concerned. Responsible for plan, organise, direct, control and coordinate sales and marketing activities of an enterprise or organisation.

Alternative Names

Tasks

planning and organising special sales and marketing programmes based on sales records and market assessments

determining price lists, discounts and delivery terms, credit arrangements, product mix, geographical sales areas, sales promotion budgets, sales methods, customer service standards, special incentives and special campaigns

Planning administering and reviewing customer services and after-sales services and maintaining good customer relations

planning and directing daily operations

managing, planning, scheduling and monitoring the tasks of other workers

performing related tasks

representing the department in its dealings with other divisions of the organisation or with external agencies

overseeing the selection, training and performance of staff

directing merchandising methods and distribution policy by coordinating the work of salespersons or managing the appointment of agents and distributors

monitoring customer service, invoicing, payments and administration costs

controlling expenditure and ensuring the efficient use of resources

Identifying potential products, conducting market research and creating product requirements

Planning, directing and coordinating the business services activities of the enterprise or organisation