Portal eMASCO

Chief Marketing Officer manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

Alternative Names

Tasks

planning and organising special sales and marketing programmes based on sales records and market assessments

Planning, directing and coordinating the business services activities of the enterprise or organisation

representing the department in its dealings with other divisions of the organisation or with external agencies

managing, planning, scheduling and monitoring the tasks of other workers

overseeing the selection, training and performance of staff

performing related tasks

Planning administering and reviewing customer services and after-sales services and maintaining good customer relations

determining price lists, discounts and delivery terms, credit arrangements, product mix, geographical sales areas, sales promotion budgets, sales methods, customer service standards, special incentives and special campaigns

directing merchandising methods and distribution policy by coordinating the work of salespersons or managing the appointment of agents and distributors

monitoring customer service, invoicing, payments and administration costs

controlling expenditure and ensuring the efficient use of resources

planning and directing daily operations